EGB Rebrand & Corporate Assets

Category
Branding, Digital, Print
About This Project

Our work with Excell Gray Bruni has centred on helping the business strengthen and unify how the brand is presented across every touchpoint.

A major component of this involved facilitating a comprehensive brand workshop with key members of the team across Victoria and New South Wales. The session explored the company’s values, culture, project approach and long-term vision, allowing us to translate these insights into a refined brand direction that truly reflects who Excell Gray Bruni is as a business.

From this process we developed a detailed set of brand guidelines, providing the team with a clear framework for how the brand should be applied across communications, marketing and operational materials. The impact has been significant. With the team now diligently applying the guidelines, everything from transport vehicles and site signage through to marketing collateral and documentation is beginning to consistently reflect the renewed brand.

Alongside this branding work, we have also developed a range of capability and marketing materials that help communicate the scale and professionalism of the business to clients and project partners. These assets support business development, tender submissions and industry engagement.

We are also currently developing a comprehensive new website that will bring together Excell Gray Bruni’s projects, services, people and story into a dynamic digital platform designed to support the company’s continued growth.