EGB Rebrand & Brand Strategy

When a business grows, its brand needs to grow with it.

For Excell Gray Bruni, that meant creating a more unified identity capable of representing an established construction business operating across Victoria and New South Wales, while providing a stronger platform for its next stage of growth.

The project began with a comprehensive brand strategy workshop, bringing together key members of the EGB team to explore the company’s values, culture, project approach and long-term vision. These insights became the foundation for a refreshed visual identity that better reflects the scale, experience and professionalism of the business.

From there, we developed comprehensive brand guidelines and a flexible visual system spanning vehicles, site signage, capability statements, tender documentation, corporate collateral and marketing communications. The result is a far more consistent and recognisable presence, whether EGB is seen on site, in a tender submission or across digital channels.

The transformation continued online with the design and development of a new corporate website, launched in Q2 2026. Bringing together EGB’s projects, services, people and story, the website was supported by original staff and project photography captured across Melbourne, Wodonga and Wagga Wagga.

Today, the refreshed EGB identity connects physical, digital and marketing touchpoints into one cohesive brand, giving the business a stronger foundation for continued growth across Australia.