Some of the most valuable work inside an organisation can also be the hardest to explain.
For AGL Energy’s Service Design team, the challenge was turning a complex, often behind-the-scenes function into something people across the organisation could quickly understand and connect with.
Creative Instinct developed a bespoke corporate animation and explainer video that brought the role of service design to life, simplifying the team’s thinking, processes and impact into a clear and engaging visual story.
To make the animation feel genuinely connected to AGL, the animated characters were individually designed and based on actual members of the AGL Service Design team. Their appearance and personalities helped inspire the illustrated characters, putting familiar faces at the centre of the story and giving the animation a more personal and authentic quality.
Every visual element was custom designed specifically for the project. Working closely with AGL throughout the creative process, we developed the illustration style, visual direction and animation around the content itself, finding simple and engaging ways to communicate complex ideas without losing their meaning.
The result is a distinctive piece of internal communications content that helps employees better understand the purpose and value of service design while celebrating the real people behind the team.
It’s a great example of how custom animation, character illustration and visual storytelling can transform complex services and ideas into communications that are easier to understand, more engaging and far more memorable.