KIRIN BEER
The Kirin Gentleman

The work following was a apart of a design competition for which this submission made it to the top 10, something for which I was very proud of considering this was a Global competition.

Creative Challenge

Come up with an original and engaging digital and/or social media idea that, while being rooted in KIRIN Lagerโ€™s heritage, is contemporary and relevant to todayโ€™s connected generation of beer drinkers.Slater & Gordon Lawyers wanted to create a variety of newspaper advertisements that we could run in the Herald Sun and in the Age using their message of โ€˜fighting for the little guysโ€™. The artwork below focuses on the four main aspects that we tried to convey to the audience.