The work following was a apart of a design competition for which this submission made it to the top 10, something for which I was very proud of considering this was a Global competition.
Come up with an original and engaging digital and/or social media idea that, while being rooted in KIRIN Lagerโs heritage, is contemporary and relevant to todayโs connected generation of beer drinkers.Slater & Gordon Lawyers wanted to create a variety of newspaper advertisements that we could run in the Herald Sun and in the Age using their message of โfighting for the little guysโ. The artwork below focuses on the four main aspects that we tried to convey to the audience.