Apart of a design competition to launch the Honda Odyssey through a popular Melbourne newspaper – The overall theme of the campaign is space.
With this campaign we really wanted to emphasise the large size of the family vehicle coupled with its outstanding economical rating when compared to those in it’s class, as well as offer a visual contrast to the clutter of newspaper media.

The ads further appeal to the target market by offering them what they place so much importance on – value for money.